About OUTREACH
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[Source: Action Magazine]


The Goal of OUTREACH


The goal of OUTREACH, a project of Television Trust for the Environment, is to help improve the health and the environment of the poor, especially youth, in the developing world. This is accomplished by providing relevant learning materials to educators and communicators in developing countries. OUTREACH also aims to increase awareness in the industrialized world of global environmental and health issues, particularly as they affect developing countries.
The poor in developing countries are disproportionately affected by worsening environmental conditions that threaten human health and the Planet's natural resources. It is the poor who suffer the most from the health effects of environmental factors such as dirty water, polluted air, poor sanitation and hazardous waste. Environmental degradation threatens natural resources, such as soil, water and fisheries, upon which the poor, especially those living in rural areas, depend for subsistence and income. And it is the poor who are especially vulnerable to disasters, such as storms, droughts and landslides that might have been exacerbated-even caused-by people's actions.
Education is vital for combating poverty and protecting the environment. Education can promote the full and conscious participation of people to sustain themselves, and the natural resources upon which they depend. One of the greatest challenges faced by education providers in the developing world is to gain access to appropriate learning materials that:
  • focus on real-life issues;
  • help youth develop practical problem solving skills;
  • provide youth with the knowledge base that can equip them to deal with environmental and health realities.

In many parts of the developing world educational systems are severely over-stretched, and funding for teachers' salaries takes priority over provision of learning materials. Often there is a scarcity of good learning materials in classrooms. Those that do exist are not always relevant to the most pressing problems in developing countries. Yet learning materials are vital, especially because many teachers, particularly in primary schools, are often untrained, and need materials that can guide them as well as their students.


OUTREACH's Achievements


In the mid 1980's World Wide Fund for Nature (WWF) and the United Nations Environment Programme (UNEP) established OUTREACH to serve as a catalyst to help educators and communicators in developing countries address the need for practical learning materials on environmental and health issues. OUTREACH began by creating information packets for primary level schoolchildren's illustrated environmental and health magazines, that could be used to supplement primary school curricula.
             

Some of the magazines OUTREACH helped to initiate and support.

Over the last 15 years OUTREACH has produced copyright-free learning materials on various environmental and health topics for educators and communicators in Africa, Asia and Latin America. Some of these publications have been translated into Spanish, Portuguese, French, Arabic and Chinese. Newspaper journalists, radio broadcasters, community workers, NGO representatives, teacher trainers, curriculum developers and others (not individual teachers), who form the OUTREACH Network, have received these publications.
OUTREACH publications have been adapted for use in a wide range of educational and improvement projects:
  • In Ghana, OUTREACH resources have been used in teacher training colleges to train 17,000 student teachers, who have adapted the materials for their own use in junior secondary schools.
  • In India, OUTREACH resources are being used in curriculum development in the Punjab, and in environmental and development projects that benefit thousands of tribal villagers in Maharashtra.
  • Community groups in Limbe, Cameroon have used OUTREACH resources in local drama and music presentations.
  • Adapted OUTREACH resources are heard on radio programmes for Indigenous Peoples of the Pacific region, reaching an audience of over 15,000.




[Source: H. David Thurston]

OUTREACH's Affiliations

Television Trust for the Environment:OUTREACH is a project of the Television Trust for the Environment (TVE), and is based in the United States. An independent, non-profit organization, TVE acts as a catalyst for the production and distribution of films on environment, development, health and human rights issues. With its headquarters in the UK but with a global focus, TVE uses broadcast television and other audio-visual resources as its key platforms. It works to promote informed debate, new policies and practical solutions to the challenges of human development in the twenty-first century. TVE has non-profit status in the UK and USA.
WWF-UK OUTREACH has primarily been supported by World Wide Fund for Nature-UK. Set up in 1961, WWF-UK was the first National Organization in the WWF International network. The mission of WWF is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature. Since 1985, WWF has invested over US$1 billion in more than 11,000 projects in 130 countries.


[Source: H. David Thurston]

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